NMCA
STEVE WOLCOTT
Craig Sullivan had sponsors come to him simply because he was racing with us.”
NMRA and NMCA recognizes the importance of sponsors, both for the series itself as well as its participants, and has an industry-leading sponsor program in which it makes high-resolution images and video content from each event available to sponsors, free of charge, to use as they see fit in advertisements, catalogs and other marketing materials. It’ s a win-win situation for everyone involved.
As NMRA approaches its 20th year, and NMCA celebrates its 30th, the future is looking brighter than ever. Wolcott is unquestionably committed to his racers, his staff and to the sport itself.“ You never know what will happen next, so we have to sharpen our pencils and never rest on our laurels,” says the man who started a racing revolution when he was just a young kid with a dream.“ The number one thing I most appreciate is our incredible racers, because, without them, we would not have the great show that we have. Everything myself and our staff does is for our racers, our fans, our sponsors, our partner race
“ NMCA WAS THE BEST- KEPT SECRET THE PAST 10 YEARS, BUT NOW IT’ S OUT OF THE BOX.”
tracks, and our media partners.”
Wolcott hinted that his associations are looking to expand the number of events they run in the near future( currently NMRA and NMCA each contest championship titles at six races, with two races each year being combination NMRA / NMCA events) due to high demand and the popularity of his programs.“ NMCA was the best-kept secret the past 10 years, but now it’ s out of the box,” he smiles.“ The Street Outlaws television series, Donald Long’ s events, and the rise of No- Prep racing have really helped grow the awareness of street car drag racing in general and we are capitalizing on it to benefit our racers.”
The support that Wolcott’ s NMRA and NMCA receive from the entire aftermarket – sponsors, manufacturers, racers, friends – has been instrumental in guiding the associations’ growth. Racetrack partners, including Alan Chervitz and Todd Dickinson at Florida’ s Bradenton Motorsports Park and Dallas Jones at Kentucky’ s Beech Bend Raceway Park, have volunteered their help and knowledge to help promote events, and more.
“ We live in the greatest country in the world, and God has blessed our associations,” adds Wolcott, who has a church service on-site every Sunday morning at each event.“ We still fly the flag and sing the Anthem and do an invocation at each race, and that will never change.” With his beliefs firmly rooted in giving back to those who support him, and doing right by everyone involved, Wolcott’ s old-fashioned ideals are spawning a new era as NMRA and NMCA continue to grow, thrive and make history within the sport of drag racing. DI
May 2018 DragIllustrated. com | Drag Illustrated | 93