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Kyle Busch ’ s Rowdy Energy Drink to Power Team Kalitta
By Rob King
Ahead of the 52nd annual NHRA Gatornationals , Kalitta Motorsports announced that Rowdy Energy , an enhanced hydration energy drink created by two-time NASCAR Cup Series champion Kyle Busch , will become the official energy drink of the multi-time world championship winning team in the NHRA Camping World Drag Racing Series through a strategic marketing partnership .
Rowdy Energy branding will be featured on each Kalitta Motorsports vehicle and product will be available in the Kailtta Motorsports VIP hospitality area . Additionally , Rowdy Energy will have a presence on the helmets of drivers Doug Kalitta , Shawn Langdon , and J . R . Todd and all three have become official Rowdy Energy Athletes .
Created by Busch in collaboration with beverage entrepreneur Jeff Church , Rowdy Energy is quickly becoming the go-to smart energy drink for not just all-star athletes but the weekend warrior , superhero mom , the ambitious college student as well as men and women in uniform . Comprised of precise time-released caffeine , sugar reduction
ingredients , amazing taste and hydration levels above leading sports drinks , Rowdy Energy is a “ better for you ” product . Rowdy Energy seeks to support those that embody a spirit of high performance .
“ We saw the opportunity to bring one of the fastest growing energy drinks in the country to Kalitta Motorsports and NHRA so we jumped on it ,” said Chad Head , Kalitta Motorsports general manager . “ We host thousands of VIP guests each year at the track and we also have to keep our crew guys sharp . I like the fact that Rowdy Energy is a healthy alternative to the energy drink .”
The introduction of Rowdy Energy to the NHRA drag racing world is another example of the people and brand ’ s from drag racing ’ s “ big brother ,” NASCAR , getting involved with the straight-line sport . The biggest example of this crossover is the title rights sponsorship of the
NHRA pro series by Camping World , the longtime title sponsor of the NASCAR Truck Series .
“ As we continue to expand Rowdy Energy ’ s presence in the motorsports industry , we believe that partnering with one the most successful teams in the NHRA and adding all three Kalitta Motorsports drivers as Rowdy Energy Athletes will be a great fit for our brand ,” said Kyle Busch , co-founder of Rowdy Energy . “ Camping World , one of our top nationwide retail partners , is the entitlement sponsor of the series , the team is part of the Toyota Racing Family , and all three drivers are proven winners who will be able to help us increase our brand awareness nationally . We look forward to having our product available to sample in the Kalitta Motorsports VIP hospitality area and can ’ t wait to watch the drivers celebrate with an ice-cold Rowdy Energy in victory lane .” DI
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