The Road Tour is one of numerous initiatives Performance Racing Industry ( PRI ) has launched since Meyer was named president of the trade show and media company in May last year . It served as a back-up plan for the PRI Show in Indianapolis , which was canceled due to the pandemic . The content creation team captured countless photos , hundreds of hours of video , and numerous other pieces to help companies in the industry share the stories of their products and services that would typically be shared with customers in person at the trade show .

The 2020 tour proved successful , as it ’ s back this year , along with the return of the PRI Show in December . PRI also announced a new membership drive that allows racing businesses and even individuals the opportunity to join the organization . It ’ s all part of PRI ’ s mission to unify and advance the industry through some admittedly challenging times .

“ PRI is not just a trade show in December ,” Meyer says . “ We ’ ll be the advocacy group for the racing industry . We ’ re also the content curators that are telling the story of the racing industry . Our job is to sell the entire racing industry and really take it to a level that it ’ s never seen before .”

Drag racing – and the racing industry in general – gained a major advocate when Meyer was named president of PRI . He previously served in various roles over a 15-year career at General Motors , where he led the revival of the COPO Camaro , E-ROD crate engine , LSX race block and engine line . He also spearheaded Chevrolet Performance ’ s sponsorship of the NHRA U . S . Nationals and the NMCA , along with bringing the John Force Racing group under the Chevrolet umbrella .

Meyer ’ s most recent work was in the corporate world , but he started his career in grassroots drag racing in his native upstate New York . He formed a non-profit drag racing sanctioning body called Mom ’ s Racing that gave street racers a safe alternative at their local drag strips . That led to work with Fun Ford Weekend , World Ford Challenge , and the NMRA , where he served as the lead announcer , racer relations , as well as a freelance writer .

In this interview , Meyer talks about his role as the PRI president , the state of the industry , and what PRI is doing to help the people and businesses who operate in the racing world become more successful .

DR . JAMIE MEYER

SINCE THE 2020 PRI SHOW WAS CANCELED , THE PERFORMANCE RACING INDUSTRY GROUP SENT A TEAM OF CONTENT CREATORS TO SPEED SHOPS , MANUFACTURING FACILITIES , AND EVENTS LIKE THE PIKES PEAK HILL CLIMB TO TELL THE INDUSTRY ’ S STORIES .

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