Dirt
Alex Owens
Shoot Your Shot
Auto Imagery promotes Rhonda McCole and Alex Owens for 2023 season By Rob King
Respected NHRA photography powerhouse Auto Imagery , Inc . has confirmed that it will step into the 2023 season of NHRA ’ s Camping World Drag Racing Series with a team of reliable , experienced , high-quality photographers as well as a very strong grasp on meeting and exceeding customer expectations .
Rhonda McCole , an ace photographer who began shooting motorsports in 2001 and joined the Auto Imagery team more than a decade ago , was appointed to the role of Lead Photographer when Auto Imagery owner Richard Shute retired at the end of 2021 . McCole took the lead and ran with it , capturing some of the greatest sideby-side racing in motorsports and producing emotion-evoking images of drivers and crew members in the pit area and staging lanes . Mc- Cole will continue as Lead Photographer moving into the season ahead .
Alex Owens , who joined the Auto Imagery team as a photographer in 2012 , will continue to nab captivating images trackside with a unique eye for wheel-standing Stock and Super Stock cars and the various NHRA Sportsman entries at national events . Owens has also been promoted to Director of Business Relations , and he will be on-site at each event to ensure the Auto Imagery clients receive the utmost in customer service .
“ I ’ m really excited about this new structure ,” said Shute , who continues to oversee the operation – but from the role of owner rather than on-site photographer . “ Last season , Alex began to really take the lead on interacting with our valued clients and customers , and he showed right away that he had a skill for it . His ability to manage the business side of things , in addition to being a great photographer , makes him a truly valuable part of our team .
“ Between Alex and Rhonda , I have the assurance that the photos will be great and the customer will be happy . That ’ s the bottom line in this business – great photos and happy clients . I ’ m confident that we will continue to have both of those things in the years ahead with the team that we have in place , and as a team , we look forward to providing more amazing images for the drag racing community for years to come .” DI
Owner , Richard Shute
Rhonda McCole
pro stock to pro street shifting gears is just more fun !
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