Drag Illustrated Issue 181, March / April 2023 | Page 42

Dirt

Making Moves

MWDRS partners with FloRacing , adds Chad Reynolds to announcer ’ s booth By Chad Grant

The Summit Racing Equipment Mid-West Drag Racing Series presented by J & A Service is thrilled to announce its newest collaboration with FloRacing for the upcoming 2023 season . Building on its relationship with FloRacing that started last year when the series ’ MAVTV Plus streaming coverage was picked up by FloRacing , the partnership will provide fans with unprecedented access to the series racers and sponsors . All eight MWDRS tour stops will be fully broadcasted on FloRacing , starting with the season-opener at Xtreme Raceway Park in Ferris , Texas .

In addition to this partnership , MWDRS has added all new cameras and equipment that will allow for roaming interviews and pit interviews between rounds . In the event of a short downtime for track prep or clean-up , MWDRS can go live to their Pit Reporters to capture even more action . Luke Clevenger and Chad Reynolds will be in the announcer ’ s booth , taking the microphone to the starting line or staging lanes for chats . Daniel Green will be wherever the action is , capturing those candid moments .
“ We ’ ve worked tirelessly with FloRacing to create an amazing partnership that will allow us to
showcase the series like never before ,” said Keith Haney , founder , MWDRS . “ We ’ ll be doing things that no other series has done . I ’ m thrilled to present what we ’ ve accomplished in the last few months .”
Reynolds , co-owner of the popular Bangshift . com , will be joining Clevenger in the booth . Reynolds was a part of the MWDRS for four years and provided live broadcasts of the events . Reynolds expressed his excitement to be back with the MWDRS , saying , “ This is great racing with great people , and that ’ s what it ’ s all about .” Reynolds is excited to bring back his trademark starting line announcing and to bring fun and
MWDRS founder Keith Haney ( left ) and Chad Reynolds
excitement to the fans .
The addition of this partnership opens up a huge opportunity for marketing partners , allowing access to showcase their products and services . This collaboration will provide an opportunity for reciprocal benefits with the sponsor . The marketing partners are tremendously valuable to the organization , some of whom have been associated with the organization for the entire seven-year duration .
MWDRSlips , the series ’ timing app , will also be integrated into the live action on screen . This means that diehard fans no longer have to toggle between the live feed and live timing , as both will be available on one screen .
The MWDRS staff plans on making additional exciting announcements throughout the start of the 2023 season . DI
PHOTOGRAPHS BY VAN ABERNETHY AND JAMES SISK
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