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Corey Michalek and his team have worked with the PDRA before in developing cinematic masterpieces that just have that “ wow ” factor from the second you press play .
Our goals for 2023 are to educate and grow our racers into stars , put them in front of cameras , and let the world see the raw emotion of victory as well as defeat . Losing is never easy , and sometimes you do not want to show your emotions when a camera is around , but it is real . People need to see how much it hurts to lose a close round of racing when it is all on the line – it makes the world know that you are human . React104 will be capturing these moments and turning them into pieces that we will continue to build the series on throughout the season .
React104 is also going to take their same style to our television , cable , streaming , and social media advertisements to create a tie amongst all of our visual media in hopes that fans can recognize a style that they watched on our upcoming YouTube channel or anywhere else that PDRA content will be pushed this season .
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FloRacing is continuing to dive deeper into its livestreaming coverage of the series . Again , how does that benefit the series and everyone involved ?
FloRacing has really stepped up in a big way this offseason with the PDRA . Courtney , Chris , Tom , and the entire team is “ all-in ” on making
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the PDRA a staple on their evergrowing platform of drag racing live streaming . We ’ re planning a media day at the season opener along with a new pre-race show that will air on FloRacing and be found in the vendor midway at each event so we can get up close and personal with our fans and our drivers , and put our stars in front of their fans |
even more . The partnership between the series and the broadcasting platform is continually growing and we ’ re proud to work with FloRacing for yet another season with the PDRA .
Who are some of the new sponsors and partners the series is working with this season ?
Our marketing department has been busy all season long building new relationships , and that has translated into new partners who have signed on or upgraded their involvement for the 2023 season including : Braille Battery ( Official Battery ), RC Components ( Official Race Wheel ), Pit Pro Custom Carts ( Official Pit Vehicle ), M & M Transmission ( Pro 632 Class Sponsor ), PAR Racing Engines ( Elite Top Sportsman Presenting Sponsor ), Corbin ’ s RV ( Top Sportsman Presenting Sponsor ). New event partners include Summit Racing Equipment , FuelTech , Red Line Oil , Talbert Manufacturing , and all of the returning partners from 2022 as well . Plus , Pro Line Racing increased their involvement to now be the Pro Boost # 1 Qualifier sponsor .
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