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The Aeromotive Group partners with Roadster Shop to create automotive aftermarket powerhouse BY ROB KING
T he Aeromotive Group and Roadster Shop announced October 19th that the organizations have merged to create a new automotive aftermarket powerhouse . Operating as Roadster Shop , the combined strength of both brands will drive the development of innovative products , services , and content , and will leverage a robust financial and operational foundation to support accelerated growth .
“ As a lifelong enthusiast , I ’ m thrilled to announce this partnership between The Aeromotive Group and Roadster Shop ,” said Laurent Potdevin , CEO of The Aeromotive Group . “ Having helped build global iconic brands in my career , I believe Roadster Shop is a gem in the automotive industry uniquely positioned to become an aspirational , iconic , and global phenomenon . As a result of this alliance , Roadster Shop can leverage
The Aeromotive Group ’ s portfolio of brands , its operational foundation , and access to new levels of capital for expansion .”
Roadster Shop is an American success story , having earned a reputation for top-quality craftsmanship and design in manufacturing and car building . Founded in the 1980s , the shop ’ s primary focus was building chassis for prewar Fords , along with a handful of complete street rod builds . Jeremy , Phil , and their father Neal teamed up to purchase Roadster Shop in 2004 . Under their vision , it has grown exponentially in size and scope . The business engineers and sells custom chassis and suspensions found under some of the top hot rods in the country . The elite coachbuilding enterprise has built some of the most sophisticated , trendsetting show
PHOTOGRAPHS COURTESY OF ROADSTER SHOP
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