MISSION FOODS

NHRA drivers like Antron Brown , Justin Ashley , Erica Enders , Alexis DeJoria , Cruz Pedregon , J . R . Todd , Camrie Caruso , Angelle Sampey , Eddie Krawiec and Gaige Herrera being featured as lifesize cutouts with Mission Foods displays across the country . Those activations will continue on a greater level beginning next season as part of the exciting new multi-year partnership .

“ Mission Foods has already shown such great passion for NHRA drag racing and giving back to racers , and to now have them become our new entitlement sponsor is an incredibly exciting moment for the NHRA and our race teams ,” NHRA President Glen Cromwell said . “ They were a tremendous partner last year , introducing the Mission # 2Fast2Tasty NHRA Challenge that changed the landscape of our race weekends , and we ’ re thrilled to see that relationship continue to grow on an even bigger level .”

The Mission # 2Fast2Tasty NHRA Challenge will start at the second race in 2024 – the Lucas Oil NHRA Winternationals on March 21-24 at In- N-Out Burger Pomona Dragstrip – and take place at 14 regular-season events , including four-wide races in Las Vegas and Charlotte . The new race program was met with rave reviews from drivers , race teams and fans in 2023 and promises even more excitement next year .

Along with the bonus purse and the chance to celebrate a victory on Saturday during a race weekend , competitors in the Mission # 2Fast- 2Tasty NHRA Challenge will also race for bonus points that will be awarded at the start of the Countdown to the Championship playoffs , adding a huge incentive for race teams to chase a Mission # 2Fast2Tasty NHRA Challenge victory .

“ We have heard from drivers and fans how much they appreciate Mission being involved with NHRA ,” said Sathish Mohanraju , Mission Foods Vice President of Marketing & Trade Marketing . “ A lot of drivers have thanked us for the Mission # 2Fast2Tasty NHRA Challenge , which has changed the face of weekend racing . NHRA racing fans are extremely brand loyal , and we ’ ve long felt that our sponsorships are positively driving sales and brand awareness .”

NHRA also announced a multi-year partnership extension with Camping World , the series title sponsor from October 2020 through the end of the 2023 season . Though no longer the title sponsor , Camping World will continue to be the Official RV , RV Dealer , and Outdoor Supply company of the NHRA . Camping World will receive prominent media programming , including commercials and enhancements during the NHRA on FOX broadcasts , digital advertising , robust social media integration , and strategic on-site brand placement .

“ We like the loyal and growing NHRA fanbase and their affinity to camping ” said Marcus Lemonis , Chairman and CEO of Camping World . “ NHRA recognizes the product it has in the sport of drag racing and its responsibility to serve its fans . We at Camping World look forward to continuing our relationship with the NHRA .” DI

46 | Drag Illustrated | DragIllustrated . com Issue 185