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opportunities at races across the country . Also , at select events Big Jeff Audio will bring the noise to the pits with the Big Jeff Audio super-sized golf cart featuring a mega-sound system .
During the PRO Superstar Shootout race , Big Jeff Audio distributed 1,000 free goodie bags in Caruso ’ s pit . These goodie bags included a Big Jeff Audio drawstring backpack , Big Jeff Audio camo lanyard , Big Jeff Audio logo decals , Big Jeff Audio hand towels , ear plugs , Big Jeff Team Cuban link chains , and a card with QR code linking to their website to get 10 % off website purchases .
Big Jeff Audio is a part of Big Jeff Online Inc ., a family-owned business that has been thriving since 2014 , initially starting out on eBay and Amazon . With a strong commitment to customer satisfaction , they have now expanded to offer a vast array of products on their site , including car audio and CCTV security systems , all backed by their authorization as an online seller . They
Raising the Volume
Big Jeff Audio continues partnership with Camrie Caruso By Elon Werner
During the 2023 NHRA Four- Wide Nationals in Charlotte , Pro Stock standout Camrie Caruso brought Florida-based Big Jeff Audio on board as primary sponsor , and while rain impacted the race , it did not dampen the marketing opportunity throughout the season .
Following that race , Big Jeff Audio was prominently featured on Caruso ’ s KB Titan Racing Chevrolet Camaro through the season that saw Caruso win the Pro Stock All-Star Callout event in Chicago and race into the Countdown as a championship contender .
Heading into the 2024 NHRA Mission Foods Drag Racing Series , Big Jeff Audio will return as a major associate with big plans for making an impact with NHRA fans across the country .
“ Last year was the first year with Big Jeff Audio and we learned a lot along the way ,” said Caruso , winner of the 2023 NHRA Arizona Nationals . “ They came on board after the season started , so we are getting even more of a jump on their marketing efforts starting with the PRO race in February and then the season kick-off at the Gatornationals . Their product lines are perfect for NHRA fans and anyone interested in sound systems , security systems or car audio . We are excited to be working with Big Jeff again this season .”
The marketing program will include the traditional elements with Caruso ’ s KB Titan Racing Chevrolet Camaro , but the team will also be looking to elevate Big Jeff Audio ’ s expansive lines of products and services through additional media opportunities , fan engagement events , and B2B have a website full of products for everyone at BigJeffAudio . com and have a large social media platform that you can see by searching BigJeffAudio on all major platforms .
“ Last year was a big learning year for us , and we have a whole new gameplan for 2024 with Camrie and her team ,” said Jeff Goldman , President of Big Jeff Online , Inc . “ Our goal is to be more front and center with Camrie and the NHRA . We love working with our customers to give them the best audio service for their cars , boats , side-by-sides , or powersports vehicles . I know NHRA is all about the noise and thrill of the racing , and everyone at Big Jeff Audio is looking forward to bringing even more sound to the races and the pits .” DI
PHOTOGRAPHS BY LUKE NIEUWHOF , DAVID HILNER , SCOTT WITTY , CAMRIE CARUSO
54 | Drag Illustrated | DragIllustrated . com Issue 187