Drag Illustrated Issue 187, March / April 2024 | Page 92

PRODUCTS & PRESS

THE MAKERS OF STEEL-IT ® CELEBRATES 50 YEARS PROVIDING ONE OF THE WORLD ’ S LEADING ANTICORROSIVE COATINGS

■ This year , Stainless Steel Coatings , Inc . ( SSC ), the Makers of STEEL-IT ® Brand Coatings , celebrates its 50th year in business . Proudly made in the USA since 1974 , STEEL-IT is a unique line of high-performance coatings packed full of custom-engineered , high-grade 316L stainless steel flake . When applied , either by spray , brush , or roller , the microscopic flakes align horizontally and pack densely to form a barrier that ’ s practically impervious to the destructive effects of corrosion and the battering that metals endure in extreme physical and chemical environments . As one of SSC ’ s customers exclaimed , “ Using STEEL-IT is like applying stainless steel armor !”
“ Our team is thrilled to have reached our 50th year ,” commented Michael Faigen , SSC ’ s President & CEO . “ It ’ s truly a joy to see how we ’ ve grown and matured as a company with products that continue to offer a level of protection that delights our customers . In a few weeks , we ’ re kicking off this special year by launching our new STEEL- IT 1006 Charcoal . It will accompany our other single-component polyurethane coatings such as Steel Gray and Black , all of which are weldable . And that ’ s just the start ! We have more exciting news to come during the remainder of the year and beyond .”
Prized worldwide for its superior performance and ease-of-use , STEEL-IT has earned its place in myriad applications across diverse
industries . These include food processing equipment and facilities where USDA-compliance is a must , racing and automotive , boating , construction , architecture , aerospace , agriculture , and machinery and industrial maintenance . “ In short ,” Mr . Faigen said , “ STEEL-IT ’ s an exceptional choice wherever there ’ s metal that rusts !”
“ Multinational corporations have relied on STEEL-IT for decades , but we ’ re also finding that STEEL- IT ’ s become a favorite among Do- It-Yourselfers . They see the value of coating their vehicles , fences , gates , patio furniture , metal doors , and so many other items around the home , even if they live in a salt-air environment on or near the ocean ,” Mr . Faigen added .
“ Like race teams who compete in Baja California , the Bonneville Salt Flats , and other harsh , corrosive environments , our customers know that STEEL-IT doesn ’ t care about salt ; STEEL-IT just endures ! They also appreciate that STEEL- IT can last for years before needing touch up : removing the coating and starting fresh is rarely , if ever , necessary . Other coatings and paints may cost less initially but must be reapplied every three months , six months , or every year when they fail . This means that STEEL-IT , when considering its total cost of ownership , is less expensive since our customers don ’ t have to buy an inferior coating again and again to redo a job .”
To complement its single-component , air-dry line of polyurethane topcoats , SSC offers an epoxy ester precoat that contains 316L flake and other anticorrosives . This Polyurethane System of precoat and topcoat dramatically extends the life of steel , iron , and even grades of stainless steel that corrode .
SSC also manufactures the STEEL-IT Epoxy System , consisting of a 2-part precoat and 2-part topcoat . In addition , SSC offers a singlecomponent High Temp and Corrosion-Resistant coating that withstands constant temperatures up to 1000 oF and spikes up to 1200 oF .
STEEL-IT ’ s High Temp Coating , like its Polyurethane and Epoxy Ester coatings , are available in handy aerosols , quarts , and gallons , and in larger containers as a special order . The Epoxy System ’ s precoat and topcoat are also available in quarts and gallons , and in other package sizes upon request .
We are proud to celebrate this milestone with our customers , employees , and STEEL-IT partners around the globe . Cheers to another 50 years !

SANDER EZ-FIT LINER WHEEL

■ Newly released racing wheel for drag racing applications using a liner inside the racing tire . Available in Polished or Anodized Black Finish . From $ 1,229.00 - $ 1,379.00
Sander Engineering expands its racing wheel offering an answer to the age-old problem of fitting liners and accomplishing an efficient bead seat . Designed in association with Hoosier Tire and tested on the NHRA championship winning alcohol funny car of Doug Gordon ,
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EFFICIENT BEAD SE AT
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this wheel is a gamechanger for the drag racing industry . Sander Engineering is aimed to become the leader in racing wheel innovation and prides itself on the fact that we are “ Racers Building Wheels for Racers .”
Commenting on his experience with the EZ-Fit Doug Gordon said …” For a long time , we have dealt with vibrations at high speed , we installed the Sander Ez- Fit Wheels , it instantly fixed the problem . I honestly did not think a wheel could make that big of a difference , but I can assure you it does !”
Australian Pro Alcohol Funny Car Champion Steven Reed ( The first in Australia to use the wheel ) Commented ……… I have always dreaded fitting new tires but now with the new Sander Ez Fit Liner wheel I am almost looking forward to the next set of Tires !
92 | Drag Illustrated | DragIllustrated . com Issue 187