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or twice a year, if the partnerships come together.”
Power Purse also gives a unique opportunity for new and existing marketing partners to introduce or increase their involvement with the series and directly put their investment into the racers hands who use their products, services, or just a class that they love.
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“ For years, we’ ve always had people who had a certain spend that they wanted to stay inside or wanted to take a select class to another level for only one event,” stated Will Smith, marketing director.“ With the introduction of Power Purse, the PDRA now opens the door to partners looking to spend $ 1,000 all the way to $ 10,000 and they know their money goes |
directly to a particular event’ s winner, making it not only a memorable moment for the person or company involved but also to the one leaving the track victorious.”
Pro Nitrous and Pro Boost bring the ever-popular Pro Modified roster of stars to the forefront of the PDRA where they normally chase a $ 10,000-to-win, $ 25,000 total
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purse for the 16-car qualified fields in each category at the eight Red Line Oil PDRA Drag Racing Series national events. Already yielding over $ 50,000 at each event for Pro Modified racers, Power Purse could drive this to over $ 70,000 if both categories gained a partner.
Pat Musi Racing Engines jumped at the opportunity to put Pro Nitrous
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58 PDRA660. com |