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they believe in the series. And I believe I’ ve always under-promised and over-delivered on everything I’ ve ever done. That’ s how I feel,” Haney says.
Over the past decade, the MWDRS approach has cultivated loyalty amongst racers who primarily describe the series as family-oriented. Haney is especially grateful
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for the people within the organization that have sustained and expanded upon the family-friendly, inviting atmosphere amongst the Midwest racing community.
“ Mid-West couldn’ t happen without Ellen [ Eschenbacher ]. Ellen is amazing with Damon [ Steinke ], Luke [ Clevenger ], I mean the whole crew,” Haney says.“ There’ s so many
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people that I can’ t thank enough, because they really do all the work. I just kind of own it and deal with the marketing partners.”
For a man known for his zesty personality, Keith Haney is so much more than just a series owner. The 54-year-old continues to race his own Pro Mod program across the country, and co-owns and operates Tulsa Raceway Park alongside Todd Martin. In recent years, their facility has recorded an $ 83 million economic impact to the local economy. Haney also manages over 10 car dealerships and is currently raising his own family all while expanding the MWDRS to new levels.
When asked why he chooses to do all of this, the answer he gave was much simpler than the man giving it.“ I just love the sport.”
Ten years in, Haney remains pragmatic about the future of MWDRS. His main concerns center on parity and sustainability. His goal is to maintain a balance amongst the competition as a way to keep everybody racing together and promote equality.
One current issue in the world of Pro Mod racing he voiced concern over is a shortage of tuners.“ There’ s only so many tuners,” Haney points
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“ I think that my greatest accomplishment is that I created a series. I got great people that run it. I got great racetracks.”
out.“ And if you’ ve got races on top of each other, those tuners and racers, they’ ve got to choose which races and series to go to.”
That’ s also a reason Haney teamed up with KB Titan to form a Pro Mod program that will allow people to rent and race cars under their camp’ s umbrella. In addition to engine leasing programs, and experienced crew members being offered, a focus on training up-andcoming tuners will also play a part in the KBT Pro Mod program. The goal is to make it easier for people, especially those that own businesses of their own, to stay competitive on
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